Are choices good? Are choices bad?
Sam takes on Apple, Android, BMW, Wal-Mart, Aldi and Netflix to look at the problem of choice overload today.
Choice overload leads to three things: poor engagement, less quality, and lower satisfaction for most people.
How do we combat choice overload? Cut the number of choices (Aldi vs Wal-Mart), Categorize the choices based on the choice makers (what Netflix does so very well with their categories), and ramp up the Complexity (problem of German vehicle manufacturers’ websites).