ThinkingDaily 26: Marketing After the Web is Dead

We’re moving towards a mobile web experience of apps rather than what we’ve traditionally considered “the web.” How does this change how businesses do marketing “online”?

In short: you’ve got to be everywhere (but only where it matters).

Couple of links to consider about this transition that will be more important than the evolution from “offline” to “online” marketing:

www.theatlantic.com/live/articles/2…ot-good/370806/

gigaom.com/2014/05/14/facebook…eam+%28LG+Stream%29

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